Yesterland
Character Shop
A wide selection of souvenirs
and other Disney merchandise
Character Shop at Disneyland

Welcome to the Character Shop. Take home a souvenir of your visit to the park.


The Character Shop opened in 1967 as part of Disneyland’s New Tomorrowland. The space had previously been occupied by Fun Photos. When Star Tours opened in 1987 adjacent to the Character Shop, the shop was re-themed as Star Traders.

Plush on Main Street at Disneyland, 1996

Plush on Main Street at Disneyland, 1996

By the mid-1990s, it seemed that almost every shop in Disneyland had become a “character shop.” Today, in stores throughout the park, Disneyland relies heavily on Disney plush toys, current Disney movie-themed merchandise, and other goods featuring new and classic Disney characters.

Star Traders at Disneyland, 2009

Star Traders in 2009

Star Traders at Disneyland, 2010

Star Traders in 2010


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© 1995-2011 Werner Weiss — Disclaimers, Copyright, and Trademarks

Updated March 22, 2011.

Photograph of Character Shop: 1974 by Werner Weiss.
Photograph of plush display on Main Street: 1996 by Werner Weiss.
Photograph of Star Traders: 2010 by Allen Huffman.
Photograph of Star Traders with Captain EO shirts: 2010 by Werner Weiss.