Souvenir 66
Souvenirs for the Road
Yester California Adventure at Yesterland
Souvenir 66 at Disney's California Adventurea
Two classic neon signs like this help you find Souvenir 66.

What’s Souvenir 66? Here’s the official description:

“Designed after the roadside retail shops that sprung up alongside Route 66 to serve travelers, Souvenir 66 offers a variety of travel and tourism-themed gifts, sundries and collectibles. For the ‘California Adventurer’ in us all!”
Souvenir 66 at Disney's California Adventurea
Where’s the road?

Well, it doesn’t really look much like a “roadside retail shop.” It looks more like a shop at an amusement pier. That’s okay because this shop is part of the Paradise Pier amusement park section of the park.

Souvenir 66 at Disney's California Adventurea
Sorry. The observation tower isn’t really an observation tower.

Souvenir 66 is named after U.S. Route 66, arguably still the most famous highway in the United States—even though Route 66 ceased to be an official part of the U.S. highway system in 1985.

Souvenir 66 at Disney's California Adventurea
“Next Souvenirs 30 Miles,” with “30” looking like a highway route sign

Let’s see what kind of “travel and tourism-themed gifts, sundries and collectibles” we can find here.

Souvenir 66 at Disney's California Adventurea
Buy a hat for yourself or your child.

Some travellers wear hats, right? So let’s consider Disney character hats to be part of the “travel and tourism” theme. (Hey, a lot of people travel to Disney theme parks.)

Souvenir 66 at Disney's California Adventurea
You may prefer your hat to have ears.

Would you like your name embroidered on your Mouse Ear Hat? Just ask, and they’ll embroider your actual name for free.

Souvenir 66 at Disney's California Adventurea
Take home a High School Musical and High School Musical 2 CD.

Go Wildcats! After you catch a live performance of High School Musical 2: School’s Out! nearby, you might want to buy a CD. You’re in luck. Just head back to Souvenir 66.

Souvenir 66 at Disney's California Adventurea
There’s plenty of other High School Musical 2 merchandise.

If the Dream Squad hasn’t made you the recipient of a “Year of a Million Dreams” Mouse Ear Hat, you can buy something similar here—but not the exact hat that you can only win.

Souvenir 66 at Disney's California Adventurea
It’s the “Year of a Million Dreams” here.

Souvenir 66 was one of the original features of Disney’s California Adventure when the park opened in February 2001.

Although supposedly themed to look like a “roadside retail shop,” it failed to evoke nostalgia for real roadside shops of the 1930s, 1940s, or 1950s. Not only were the building and its signs lacking in historic details or graphics of a particular period, the location failed to look like the side of a road.

Souvenir 66 at Disney's California Adventurea
A reference to the lyrics of the well-known Bobby Troup song

When summer 2009 began, a construction wall went up in front of Souvenir 66. Two of its neighbors, Dinosaur Jack’s Sunglass Shack and the theater for Golden Dreams were demolished. But not Souvenir 66.

Souvenir 66 at Disney's California Adventurea
Corn Dog Castle and Souvenir 66 behind a construction wall on August 6, 2009

Like its neighbor Corn Dog Castle, Souvenir 66 was eventually reincarnated.

Seaside Souvenirs at Disney California Adventurea
Seaside Souvenirs in June 2011

The former Souvenir 66 reopened in May 2011 as Seaside Souvenirs. The pretense of being on Route 66 is gone. It’s still the same structure, complete with the old tower. But Seaside Souvenirs—with its new name, new paint scheme, and new signage—fits in better with the new vision of Paradise Pier.

By the way, free basic embroidery of names on hats is now a thing of the past. On August 2, 2009, the Disneyland Resort changed basic embroidery from a free service to a $3 add-on.


Click here to discuss this page on the Yesterland Discussion Forum at MiceChat!


Golden Dreams
Private Entrance
Home


© 2009-2013 Werner Weiss — Disclaimers, Copyright, and Trademarks

Updated May 10, 2013.

Photo of Souvenir 66 sign at night: 2008 by Allen Huffman.
Photo of Souvenir 66 showing left side: 2001 by Allen Huffman.
Photo of Souvenir 66 showing right side (tower side): 2002 by Allen Huffman.
Photo of Souvenir 66 with street light: 2007 by Werner Weiss.
Photo of hats at Souvenir 66: 2007 by Werner Weiss.
Photo of mouse ear hats at Souvenir 66: 2007 by Werner Weiss.
Photo of CD rack at Souvenir 66: 2007 by Werner Weiss.
Photo of High School Musical 2 merchandise at Souvenir 66: 2007 by Werner Weiss.
Photo of “Year of a Million Dreams” merchandise at Souvenir 66: 2007 by Werner Weiss.
Photo of slogan on Souvenir 66: 2007 by Werner Weiss.
Photo of Souvenir 66 behind construction wall: 2009 by Werner Weiss.
Photo of Seaside Souvenirs: 2011 by Chris Bales.