Wine Country Market sign
Wine Country Market
At the Golden Vine Winery
Presented by Robert Mondavi
Yester California Adventure at Yesterland

When it’s time to eat at a theme park, your choices normally fall into four categories: table service, counter service, buffeteria, and vending carts.

But here at Yester California Adventure, there’s something else: a “grab-and-go” gourmet delicatessen market, with delicious sandwiches, creative side dishes, fine California wines, and even gifts for the gourmet and wine connoisseur.

Wine Country Market interior (gift area)
Although it looks like a fancy store in the Napa Valley, it’s in a theme park.

Step into the Wine Country Market on the first floor of Robert Mondavi’s Golden Vine Winery. Pretty fancy, eh? The store makes you feel as if you’re living the good life in the California wine country.

Let’s look around the store...

Wine Country Market self-service case, photo 1
There are no corn dogs or churros here. This is upscale food.
 
Wine Country Market self-service case, photo 2
Check the many self-service choices in the wicker baskets.
 
Wine Country Market self-service case, photo 3
Fresh fruit and salads provide healthy choices.
 
Wine Country Market baskets of Kettle Chips
Have some Kettle Chips with your sandwich.
 
Wine Country Market wine display
Wine from the Robert Mondavi family of brands is available by the bottle.
 
Wine Country Market refrigerated beverage case
If you’re not up for wine, choose from a large selection of other bottled beverages.
 
Wine Country Market shirts and caps
How about a Golden Vine Winery shirt or cap?
 
Wine Country Market check-out counter
It’s time to pay.

Do you want to buy a bottle of wine? They’re all from the Robert Mondavi portfolio of brands.

Don’t worry about having to tote heavy glass bottles around the park all day. All you need to carry around is a pink package claim slip. Your purchase will be attractively wrapped up and waiting for you at the park exit. When you get to your home or hotel room, uncork a bottle and unwind after a hectic day at the park. Or give someone the wine as a gift; after all, the way it’s packed is a beautiful presentation—and a fairly inexpensive souvenir from California Adventure.

Wine Country Market outdoor patio
There’s seating for 265 on the outdoor patio adjacent to the Wine Country Market.

Perhaps you’d prefer to consume a bottle of wine as you walk around the rest of the park. Hey, it might even make Superstar Limo more fun. Sorry. That’s not an option. After you pay for your bottle, you won’t see it again until you exit from the park—even if you want to.


The Wine Country Market seemed like a good idea, but it didn’t last long. It opened in February 2001 as one of many dining options at Disney’s California Adventure. There were table service restaurants, including Wolfgang Puck’s Avalon Cove and the Soap Opera Bistro. And there were counter service options, such Hollywood & Dine. But there was nothing else quite like the Wine Country Market.

On the Internet, the Wine Country Market was one of the bright spots in early reviews of Disney’s California Adventure—with high marks for quality, taste, convenience, and presentation.

For example, describing a roasted turkey sandwich with Sonoma jack cheese and mayonnaise on sourdough bread, online columnist Sue Kruse wrote, “I have to tell you that the turkey sandwich is right up there amongst the best I have ever tasted. The flavors of the roasted turkey (not the pressed variety, but real, thinly sliced turkey with great flavor), the cheese, and the sourdough bread blended perfectly to produce a fine and tasty sandwich.”

There was some disagreement whether the Wine Country Market provided a good value. One view was that the prices were reasonable for the high quality ingredients, especially compared to other theme park options. The other view was that the prices were still theme park prices, higher than comparable food elsewhere.

Wine Country Tratoria
The Wine Country Tratoria replaced the Wine Country Market.

In November 2001, the Robert Mondavi Corporation announced it had ended its 10-year agreement with Disney and was taking a $12-$13 million loss. Disney’s California Adventure had failed to meet predicted attendance levels. There were too few guests and too many eateries at the second Anaheim gate.

Disney would now be responsible for day-to-day operations of all aspects of the Golden Vine Winery. By the end of 2001, Disney had closed the Wine Country Market.

In 2002, Disney opened a table service restaurant, the Wine Country Tratoria, at the former Wine Country Market terrace.

Golden Vine Winery Wine Bar in 2004
There’s still a wine bar at the Golden Vine Winery.

You can still purchase wine by the glass at the Golden Vine Winery, even if you’re not dining at one of the table service restaurants. There was originally a wine bar on either side of the Wine Country Market. Now only the wine bar near the former Seasons of the Vine theater remains.

The good news is that your choices aren’t limited to brands from Robert Mondavi.


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© 2008-2014 Werner Weiss — Disclaimers, Copyright, and Trademarks

Updated January 24, 2014.

Photo of Wine Country Market sign: Allen Huffman, 2001
Photo of Wine Country Market interior (gift area): Allen Huffman, 2001
Photo of Wine Country Market self-service case, photo 1: Allen Huffman, 2001
Photo of Wine Country Market self-service case, photo 2: Allen Huffman, 2001
Photo of Wine Country Market self-service case, photo 3: Allen Huffman, 2001
Photo of Wine Country Market baskets of Kettle Chips: Allen Huffman, 2001
Photo of Wine Country Market wine display: Allen Huffman, 2001
Photo of Wine Country Market refrigerated beverage case: Allen Huffman, 2001
Photo of Wine Country Market shirts and caps: Allen Huffman, 2001
Photo of Wine Country Market check-out counter: Allen Huffman, 2001
Photo of Wine Country Market outdoor patio: Allen Huffman, 2001
Photo of Wine Country Tratoria: Allen Huffman, 2002
Photo of Golden Vine Winery Wine Bar in 2004: Allen Huffman, 2004